When it comes to looking for property, what most of us are used to do is to plough through the classifieds section of the newspaper.  While the areas are quite well categorised, I find going through the fine prints really tedious.  However, that’s the best currently available to us as the web resources are really quite limited in this aspect.

Our property agents could do more by learning from websites like FSBO which list homes for sale by owner  in a very comprehensive manner which allows prospective home owners  to go through the website and search via homes by state.  By clicking on New York for example, users will be taken to a page full of information on residential properties in New York  area with asking prices listed.  And they can pick and choose the one they keen, for even further description on the property in terms of age, size, facilities and amenities.  Some of the properties even include a photo. Also they can find related resources on  real estate directory. Definitely much more user friendly then going through the pages in the classifieds!

And for the home sellers, this is a lot of cost savings as Internet advertising is usually cheaper than print advertising.  In fact, FSBO is clever to offer it free which means home owners can advertise their property for free until it is sold.  That definitely beats having to pay to advertise daily!

The best part out of such Internet listing is that the exposure is wider, as print advertising may only target a certain state or segment.  That definitely make more sense in terms of fully optimising limited resources if you ask me.

Comments

Leave a Reply